Founding team

AI and automation experts who own the result.

The team that designs, builds and owns the result from day one. Three complementary profiles working as a single unit. Whoever understands the problem is the one who solves it, no account managers, no handoffs, no context loss.

3Founders on every project
Business, architecture and AI work from initial diagnosis. No phase segregation.
1Decision table
We avoid slow handoffs: strategy, architecture and execution coordinated by the same team.
0Demos with no return
We only build what we know will work in production with the client's real data.
24/7Operational mindset
We design so the business runs better even when no one supervises the system.
Founders

Business, architecture and AI: three profiles working as a single unit from the first diagnosis

There are no account managers or middle managers. Whoever understands your problem is the one who designs it, builds it and maintains it. Working directly with the founding team means no context loss between what's agreed and what's delivered.

Oier Duñabeitia
CAIO
Oier Duñabeitia
Applied AI and product strategy

Computer engineer specialised in applied AI. Designs agents, quality criteria and reasoning flows. At NowLabs he leads the AI-First strategy: what to automate, with which tools and how to measure that it actually works. Turns business opportunities into concrete, evaluable and useful agents.

AI-First strategyAgent designQuality evaluation

From the use case to the agent that delivers return.

Andrei Lupu
CEO
Andrei Lupu
Business, client and growth

Responsible for commercial strategy and business development. Walks with the client from diagnosis until the system is in production delivering results. Translates operational needs into concrete automation opportunities. Ensures the project has real return, not just technical return.

Business developmentClient relationshipImpact prioritisation

From the operational problem to measurable impact.

Asier Comba
CTO
Asier Comba
Architecture, integrations and software

Computer engineer specialised in systems architecture. Designs the technical base of every project: reliable integrations, scalable automations and systems the client's team can maintain without depending on anyone. Builds what's agreed in diagnosis. No shortcuts that create technical debt.

Technical architectureIntegrationsScalability

From prototype to production without quality compromise.

NowLabs Vision

AI isn't about adding more tools: it's about redesigning how work flows.

We want companies to stop losing hours on tasks AI can do and start operating with systems that work inside their operation.

01

Fewer hours lost

On manual work AI can absorb without risk.

02

More operational capacity

With the same resources. The team focuses on what brings judgement.

03

Always-on systems

They work even when the team is not.

Capabilities

Data, people, channels and processes connected in the same working logic

Sell

Capture and convert

Systems that turn intent into real opportunities. AI understands conversations, qualifies needs, prepares sales context and moves the next step without waiting for someone to chase it manually. Fewer lost leads, more follow-up and clear sales traceability.

QualificationCalendarFollow-up
Serve

Respond with judgement

Systems that serve without losing tone or control. We automate replies, routing and FAQs with business rules, client context and clear limits to escalate when needed. Faster, more consistent service connected to the rest of the company.

ContextResponseEscalation
Organise

Order the work

Systems that turn scattered information into operation. AI classifies, prioritises, updates tools, generates documentation and keeps work state alive across people, channels and data. Less manual coordination, less duplication and more clarity to decide.

PriorityStatusDocumentation
Execute

Move real tasks

Systems that act inside the business, not just answer questions. We connect agents, automations and integrations so AI creates records, triggers flows, sends information and closes operational tasks. Work executed with permissions, measurement and supervision from day one.

ActionRecordMeasurement
Business principles

How we understand a well-done AI project

01

Complete systems

We don't sell isolated automations. We design systems that cover the full process: intake, understanding, execution and measurement.

02

AI with real context

AI must run on real data. We connect CRM, documents, channels and internal rules so every action has context.

03

Serious innovation

Measurable and close. Every deployment must be explainable, measurable and maintainable.

BusinessPillar 1
Applied AIPillar 2
ArchitecturePillar 3
CulturePillar 4
Way of working

How we work matters as much as the technology we pick

Building AI for a company isn't just connecting APIs. It's making decisions about trust, adoption, responsibility and system evolution.

Value

Honesty before sales

If automating a process doesn't deliver return right now, we tell you. We prefer to lose a project than ship something that doesn't work.

Value

Technical ownership

We only deploy what we can explain, audit and maintain. If we don't fully understand it, we don't build it.

Value

Operational closeness

The best technical system fails if the team doesn't adopt it. That's why we work with the people who'll use it from the first diagnosis.

Free diagnosis

First diagnosis is free

Find out in 30 minutes which process in your company can be automated this week.

In the first call we tell you exactly what we'd automate, how we'd do it and what result to expect. Real diagnosis, not a generic pitch. No commitment.

  • No cost, no commitment
  • No generic templates
  • First diagnosis session free